Prescott Perez-Fox

Hello again.

More about me? It's a lot, you ready?!

New Yorker gone Phoenix. Obsessed with craft. Intelligent, compassionate, professional, geeky.

Nice to meet you!

Proud to be an oddball and sideways thinker. I like strong coffee and strong opinions. More humble, less brag. Continuous improvement. Design is a profession; we get better with age. We outshine our yesterday selves.

Twenty Years and Counting

Above all, I’m a giant branding nerd. Years ago I pulled this thread and learned all I could about how design can help business, and in turn, affect people, culture, and society. Trained as an engineer, I turned those powers to good, not merely to design lovely things, but to build systems.

Spent my character-building years as a freelancer in New York City. Paid dues in Philadelphia and London as well. Worked within some fine agencies and in-house teams, and contributed to brand design projects on local, national, and international scales. Now teaching, I bring those hard-fought lessons to the next generation of multidisciplinary designers.

Happy to call myself a digital native, but I’m an analog patriot — I've been designing for screens since the 1980s, but I still love the feel of paper, the smell of wood, the clang of metal, and the taste of victory.

An Integrated Approach

Building brands requires a can-do attitude, an all-of-the-above mindset, and a no-nonsense work ethic. And a lot of hyphens, apparently. I help forward-thinking companies and brands define their strategy and design cohesive, enduring identity systems to match.

PRACTICE AREAS

Brand Strategy & Development
Logos & Identity Systems
Packaging Structure & Design
Print Layout & Production
Photo Art Direction & Retouching
Podcasting Hosting & Production
Multimedia Presentations
Video Editing

BUSINESS ACUMEN

Project Management
File Management
Team Leadership
Mentoring & Accountability
Budgeting & Expense Tracking
Assessment & Reviews
Hiring & Recruiting
Diversity & Inclusion

What They Say

I’ve had the privilege to work alongside great partners. From copywriters to programmers to photographers to lawyers, collaboration is key.

“Prescott is THE most buttoned-up designer/art director I've worked with over the course of my career. He's incredibly creative, perfectly organized, meticulous about details, and articulate in selling his creative work. […]”

— Caroline Bailey, Sr. Copywriter, Yahoo!

“I would recommend Prescott for anyone looking for a designer with a great sense of design aesthetics, an understanding of how design integrates into business, and who has an in-depth understanding of branding. … Prescott is an all-round team player that is sure to add value to your company’s endeavors!”

— Geri Amani, Sr. UX Designer, Tractor Supply Co.

“In my entire undergrad experience at ASU, [Prof. Perez-Fox] [was] the best professor — [he was] extremely helpful, knowledgeable, and always willing to provide feedback. I learned so much from the thorough lectures and insightful feedback.”

— Hitomi Vinciguerra, Director of PR and Marketing, Kura Sushi USA

Let’s see what’s next!

Can’t wait to discuss our future plans and schemes. Let’s put our heads together and start something big.

Start by getting in touch. Social and email links are below, or visit the Contact page.