Function1
Brand Identity, Brand Strategy, Stationery, Communication DesignThe Challenge
The challenge in developing an updated brand identity system for software development firm Function1 was how to speak with the tone of their corporate enterprise clientele, but create a visual style that reflects a dynamic, modern company.
The Solution
Working closely together, we explored several abstract concepts that embodied the values and energy of the company, rather than any literal translation of their day-to-day work. The resulting identity is a cool, disciplined system built on a unique symbol, clean typography, and a simple colour palette.
The Function1 logo pairs the symbol and name.
Using the symbol as a starting point, we created brand patterns to serve as backgrounds and texture elements. The intricacy of the symbol helps create a seamless design.
Function1’s stationery system. Keeping it simple, using coloured paper within the brand colour system.
We put a focus on the business cards, since these are often the only artefact of a real-life interaction.
Working with a local print shop who specialises in invitations and custom stationery, we created a foil stamp for the main symbol. The two sides of the card both started white, with one printed mainly blue and the other mainly orange. Using the foil stamp on top of the blue side offered few problems, but printing blue on top of orange was a little more finicky. Ultimately, we ended up adjusting the shade of pigment to compensate for the underlaying paper, which was already flooded orange.
The resulting card looks precise, and all type is perfectly legible with no blurred edges from tight registers or trapping. The foil stamp proved to be an impressive feature.
Brand visual style applied to the website as well as stationery.
Brand guidelines and presentation template built using the same visual style and colours.
Now it’s your turn!
How is your brand these days? Together we can use design to show your best self to the world.
About Prescott
Photo by Jerome Charles
Prescott Perez-Fox is a brand developer, art director, consultant, podcaster, writer, teacher, and speaker based in Phoenix. His design experience spans more than eighteen years, and focuses on identity, packaging & communication design.
About Prescott
Prescott Perez-Fox is a brand developer, art director, consultant, podcaster, writer, teacher, and speaker based in Phoenix. His design experience spans more than twenty years, and focuses on identity, packaging & communication design.