For a large food and drink company like Coke, introducing new products is part of the day-by-day, but their latest product has already raised eyebrows, including my own. A carbonated milk-based drink will soon hit shelves.
The drink contains skimmed milk mixed with sparking water, flavoured with fruit and sweetened with cane sugar.
The strange part of it all, the WTF moment, isn’t the notion of carbonated milk drinks — we all love a good egg cream, no? — it’s the fact that our new Coke Vio will not require refrigeration, but will be served at room temperature. Shelf life: indefinite. Yikes.
What does it taste like? Well, it was described as “a birthday party for a polar bear.” Um, sure.
It comes in four “natural” flavours — peach mango, berry, citrus and tropical colada — and could even be marketed as a healthy nutritional drink. But it has 26g of sugar a bottle, on a par with other non-diet Coca-Cola products, and 1.5g of fat.
As I’m sure anyone who’s ever tried to drink orange juice and eat cereal at the same time will testify, citrus and milk don’t exactly mix. So what kind of black magic science is going on here?
I suppose I shouldn’t knock until I try it, but at the same time, I didn’t need to try Coke Blak to know that a coffee-cola mash-up wasn’t the next big thing. That too was one giant WTF.
UPDATE: The Dieline has posted images of the packaging. What can I say, they match with the product.