This one is quick and to the WTF-point. The show outfits the characters in period-specific revivals of fashion. And now folks want to dress like characters on the show. So doesn’t that simply mean that those styles are back in vogue? What’s old is new again, that happens all the time in fashion. Hell, even the fact that two-button suits are “in” shows us that. (the last time I tried on a suit, I remarked that the two-buttons make me look like my father in the 80s, and opted for a three-button, which never really goes out of style, now does it?)
So I have to smack my own forehead for the almost perverse example of crossover marketing here. Brooks Brothers is riding the coattails of “Mad Men” to do what they do normally, sell suits. Everyone wins, I suppose, except those who buy today’s retro-inspired fashion only to find themselves remarkably outdated when the cutting edge of fashion again shifts.
Kinda makes me glad that I only buy clothing once every five years and can’t afford to shop at Brooks Brothers even if I wanted to.