24 Cologne

Ugh, are we back to this? I’ve never visited the land where fragrance brands are born, but I seriously wonder what sort of toxic cesspool brings forth these wacky ideas.

Enter Jack Bauer cologne. Y’know, because staying awake for 24 hours running and jumping over things, shooting guns, torturing people, and yelling makes one smell amazing. The smell of victory, friends. Bizarre.

This reminds me of Smith & Wesson cologne, which likewise is aimed at manly men, and also to makes absolutely no sense as a brand extension. The lesson, once again, don’t extend your brand beyond its reasonable boundaries. If your brand, service, product, or show has nothing to do with hygiene, fashion, health care, or elegance/luxury, you’ve got no business releasing a fragrance. There, I said it.