While I’d much rather prefer a city without billboards, I have to say that this latest piece of work from Sagmeister, Inc. is pretty cool. At least the locals seem to think so.

[SWF]http://perezfox.com/archer/archer_player.swf, 500, 315, movie=http://perezfox.com/video/20101212_levis.mp4&play_bk=4BD24B&play_bk_over=ffffff&play_txt=ffffff&play_txt_over=000000&play_x=center&play_y=center&control_back_color=000000&control_back_alpha=.6&loaded_bar_color=ffffff&text_color=eeeeee&text_color_over=4BD24B&time_format=all&[/SWF]
download .mp4 / watch on YouTube

While I don’t want to cut down anyone else’s work, I think it would have been much more compelling if the gears were different sizes, and therefore only aligned once every ten minutes or so. Get people transfixed, keep ’em staring.

via The Artist and His Model »