Last week, Pepsi debuted their new logo and brand identity, along with new packaging concepts. They suck. I’m not going to re-hash the same sentiments that virtually everyone is saying (design pros, marketers, and laymen alike), but here’s a video where you can see for yourself.

It’s a shame they chucked out 100 years of heritage by taking a sharp left from the whole course of good design. Try and tell me you didn’t recoil in horror when the new logo appeared for the first time. I’m going to have a hard time getting used to this one.