I suppose it is perfectly natural for the US Army, a large, highly visible, global organisation, to have a brand standards manual. Uncovered today from the folks at Core 77, we can see the Army’s Strategic Outreach Directorate, where logos, sounds loops, videos, ads, and other resources are available. Everything in sync. Lock-step, if you will.
This site is intended to provide current information to the United States Army Accessions Command community. It contains logo files, print ad samples, television ads, other advertising information and is intended to keep our community abreast of current advertising and outreach issues.
Don’t have much to say here. I’m always curious to see brand manuals and how severely they police their standards. Working in the biz, we’re often charged with creating such a manual, and so knowledge is power.
via Core 77 »