Objectified is the new film by documentarian Gary “Mr. Helvetica” Hustwit. Objectified comments on and examines our fascination and relationship with three-dimensional objects. Product design is unique in that it’s extremely ubiquitous and incredibly underrated. Most people don’t think about everyday things.

It’s been a while in the making, but the new trailer is out. Tell me you don’t want to see this!

better-quality version available on the Objectified site »

I hope Gary & co. follow their model from Helvetica, and host an New York screening for the local black-frame-glasses set.