I’ve posted about it a number of times before, but Barack Obama’s logo is awesome. And I’m clearly not the only one who thinks so.
Michael Bierut, partner at Pentagram and overall design impresario, has been interviewed about how and why the Obama logo is so successful. The article from Newsweek is absolutely worth reading, but here’s a quote that sums up my sentiments quite well:
He’s the first candidate, actually, who’s had a coherent, top-to-bottom, 360-degree system at work … And he seems to be able to do it in Cleveland and Cincinnati and Houston and San Antonio. Every time you look, all those signs are perfect. Graphic designers like me don’t understand how it’s happening. It’s unprecedented and inconceivable to us. The people in the know are flabbergasted.