New York vs. The World

I recently spotted the very sharp campaign for Nike, “New York vs. The World”. I’m genuinely a little curious as to the origins of this project, but I have to admire the cross-media approach which includes outdoor posters, apparel, packaging, custom type, and more.

From what I can tell, it was designed by HORT, a German firm with a British web address. Check out their post for a more in-depth look.

This is the sort of work I’d love to be doing — full-scale branding that forces us carry out a creative concept across various delivery sources.

New York vs. The World

New York vs. The World
Packaging examples of region-branded Nikes.

Does anyone remember a brilliant series of ads in the mid-90s where Nike featured the NYC stories about basketball? They were black-and-white and didn’t actually show any ball being played, but instead featured a voiceover telling some random tale about New York, and then closing with the Nike swoosh over the three letters NYC? Anyone remember that? Those were very smart, and I think Nike should resurrect those 100% as is. No?

via The Artist and His Model »