London 2012 Torch

It was nearly a year ago that I wrote in few words about the call to design London’s Olympic torch. Well, after so much waiting, we’re ready for the torch to appear in public view.

My first reaction is how austere the torch is. Following the famously bizarre identity for the games, and the abstract mascots that followed, I half-expected a re-think of the whole torch concept in general. I wouldn’t be surprised if they opted for some kind of spherical fire-orb, which one must hold in two hands like a rugby ball. But rest assured, in the end it’s just a torch.

Here’s a video from the AP which shows the London 2012 organisers debuting the torch for press:

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download .mp4 / watch on YouTube

And as usual, the official London 2012 blog has way more information than I’d expect or require for this blog.

via Unbeige »