Kate Moss: The Brand

If you read this blog astutely, you’ll know that I hate the new trend in people-branding, led by that Paris Hilton and Britney Spears crowd. The comodisation of people (especially celebrities) is a thing, no matter how much I may snicker.

Kate Moss, the troubled and always scrutinised British supermodel, is now a brand. Officially. She has a logo and everything. Yes, this has something to do with her new clothing line at Britain’s TopShop, but it’s hardly my place to be a fashion blogger. From CreativeReview comes the tale of this logo and the typography behind it.

It’s actually quite old school as a typeface:

Barnes then suggested a variation on Brodovitch Albro, a typeface by Alexey Brodovitch, the legendary art director of Harper’s Bazaar from 1934-58.

Glad to see the British are finally stepping away from Gil Sans (no matter how much I love it (in upper case only!)). So if you’re sick of reading press releases from overpaid marketing spinsters, and want to dig a bit and hear what the design geeks are saying, have a read.