I have talked about my branding philosophy and how I believe that brands are the human elements of non-human entities, like companies. In this internet video, that philosophy comes to life as a number of popular web companies are brought to life, to force an intervention against MySpace.
Note how each brand is represented. Are the characters an accurate representation of the tone, style, graphic imagery, demographic, and overall brand personality? General, I think so. Also interested to note is which brands are represented by women vs. men. Nearly all these internet companies are founded and run by men, yet two of the largest online brands are played by women. Are these in fact feminine brands or simply playing the narrative as more rational and persuasive in light of MySpace’s pig-headed male-ness.
Your thoughts? Is this an accurate portrayal of the various brands, or just the humourings of the 21st century Internet community itself?