In a stroke of Biritsh “good idea-ism”, Marmite have adopted a new squeezy bottle design to replace their traditional (104-year-old) glass jar.

Why is this a big deal? Well, because Marmite is a strange product in that is carries with it immense socio-cultural feelings and has become a quirk of British society thanks to the “Love it or hate it” campaigns. Marmite is also a strange product in general because of its taste. It is, afterall, a food product.

Downward firing condiments are popular in Britain, but not so much in the US. I, for one, don’t understand why everything doesn’t come in such a squeezable, aimable bottle. Products such as lotion (including sunblock), washing up liquid, shampoo, barbeque sauce, ketchup, mustard, olive oil, and virtually anything else with a similar viscosity should always come in a downward firing squeezy bottle! They are brilliant.

Those who have ever eaten with me at a diner know that I personally cannot stand the glass ketchup bottles still in use today. Science has solved this problem! And when I ask, somewhat rhetorically, why they still use glass, the answer from my co-diners is usually “to be elegant”. Ironic, considering we are sitting in a greasy diner or pizza joint. (or pub or kebab shop in the UK)

So while the British may have struck gold with their smart-yet-functional condiment bottles, I can’t for the life of me figure out why they still use sinks with two taps!