FedEx truck

Excellent ad from BBDO Dusseldorf. I love the European ads that feature zero copy of any kind. Just a logo in the corner. In a way they’re like puzzles, where we, the viewers, have to figure it out.

In this case, they didn’t say a word, and yet tell the tale of how inferior the competition is in comparison. So simple. Brilliant.

(even we stupid Americans should be able to figure it out)

Found this on Ad Goodness