Scott Evans, a film and video student from my alma mater, the University College for the Creative Arts at Farnham, has won this year’s D&AD Student of the Year prize. DesignWeek has the article
Evans scooped the prize for his video for Radiohead singer Thom Yorke’s solo single The Clock. Taking up the environmental themes of the song, Evans created a type-based promo that graphically highlighted the waste generated by creating and viewing a music video.
For those who don’t know, the D&AD student awards are the student version of the D&AD global design awards, which carry an almost unimaginable level of prestige. Winning a D&AD pencil, even for those outside the UK, means that job offers and/or clients will flock to you within days. Your legacy is built overnight — and if there’s controversy, maybe even faster than that. So props to Scott for being able to do what I, personally, failed to.
Of course, Farnham doesn’t have too much reason to celebrate, as they still their butts kicked in the overall ‘medal count’.
Central St Martins College of Art and Design won 15 D&AD Student Pencils, as well as 24 nominations and 35 book entries.
St. Martin’s is clearly one of the most famous design schools in the world, but I wonder if the work seems proportionately stellar. From what I’ve heard (from some first-hand sources) is that St. Martin’s teaches students to be conceptual and to push for change in the industry, often at the expense of practical skills and all-purpose ‘training’. I haven’t seen the work this year, so I can’t judge for certain.