I wish I could have been there. As part of Design Week, Virgin Atlanic’s CEO Steve Ridgeway gave a talk on the topic of branding in design. London is the place to be these days.

The subject was ‘branding with design’, and how companies are trying to differentiate themselves with design-led offerings. How do creative directors and designers go about reshaping corporate images in this way?

DesignWeek (the magazine) has the full article, in more detail.

•• Article Here »