Stephen Colbert is, of course, a cheeky bastard and often takes stabs at corporations. I’ve included his commentary on branding once or twice before. But on last Monday’s episode, he makes makes references to typefaces and logos. Not bad.

Although I would argue that the “working man’s typeface” is either Helvetica or Times. Just in terms of sheer usage.

I wonder if Colbert will spend a moment to hack at the new Pepsi logo.