Stephen Colbert often remarks — sometimes inadvertently — on the state of branding, design, logos, packaging, consumerism, etc., and in this case he illustrates the over-the-top packaging associated with Emmy screener DVDs.

The various networks take different approaches to their packaging. HBO always goes aces. NBC, unfortunately, seems to be trying way too hard. Cue the environmental moaning.

Pardon the video from Hulu, which is jam-packed with ads and a clunky interface. Give it a watch, it’s funny!