The US Open is upon us once again here in New York. And for the next fortnight, all eyes will be fixed on Maria Sharapova, among others. Tennis’ new blonde bombshell will be defending her title wearing a line of apparel inspired by New York City. What, huh?

The designs, created in collaboration with Nike senior designer Colleen Sandieson, were unveiled last week on a rooftop at Rockefeller Center. Like last year, Sharapova will have one outfit dedicated for day play and another for night matches.

The Big Apple

The AP article articulates all the finer points of her tennis apparel, but I have a hard time seeing how it all ties in with the themes and overall aesthetics of New York.

There are more than 600 Swarovski crystals incorporated into the design, adding a little flash to the outfit, but Sharapova said it’s simple and classy, which suits her taste.

600 Crystals? Maybe in Times Square. But every New York knows to avoid Times Square like the plague, so I’m still confused.

Representing the City is a bold move. New Yorkers are very strict to judge, especially when celebs and sports start try to embrace our styles and flavour. Considering Sharapova is Russian, (originally, I think she trains in Florida), the symbolism is blurred even further. I hate to be a xenophobe, but I just don’t get it.

I guess it’s always Fashion Week in New York.