File this under feel-good advertising. Mother, a London-based ad agency, have produced a new ad for Ikea which, simply put, shows cats wandering the store in search of comfort.

[SWF]http://perezfox.com/archer/archer_player.swf, 500, 375, movie=http://perezfox.com/video/20100910_cats1.mp4&play_bk=4BD24B&play_bk_over=ffffff&play_txt=ffffff&play_txt_over=000000&play_x=center&play_y=center&control_back_color=000000&control_back_alpha=.6&loaded_bar_color=ffffff&text_color=eeeeee&text_color_over=4BD24B&time_format=all[/SWF]
download .mp4 / watch on YouTube

There’s really not much more to say about it, but if you’re interested in looking behind the curtain, here’s a “making of” video.

[SWF]http://perezfox.com/archer/archer_player.swf, 500, 315, movie=http://perezfox.com/video/20100910_cats2.mp4&play_bk=4BD24B&play_bk_over=ffffff&play_txt=ffffff&play_txt_over=000000&play_x=center&play_y=center&control_back_color=000000&control_back_alpha=.6&loaded_bar_color=ffffff&text_color=eeeeee&text_color_over=4BD24B&time_format=all[/SWF]
download .mp4 / watch on YouTube

I think my commentary rather ends here. It’s cats. In Ikea. Awesome.

via Gizmodo and The Guardian