by Prescott | 2013.11.17 | computers & gadgets, design, design_product
My battlestation My desk is essentially one giant Ikea hack. The desk is a GALANT series desktop (63″ x 31.5″), stood on VIKA KAJ adjustable legs. I actually have the extension desktop in my closet, but given that I now live in a studio, I don’t...
by Prescott | 2012.11.04 | computers & gadgets, design_product, the industry, the internet
image via Nerdtrek Sheesh, this post is at least 6 weeks overdue so I’m going to try my best to recreate the thoughts and feelings I had when finishing up the Hackintosh. Sorry for the delay. I knew that the software setup and installation of OS X would be the...
by Prescott | 2012.08.27 | brands & branding, computers & gadgets, design_product
image via Nerdtrek The Hackintosh project continues, albeit slowly. I actually put the box together last weekend but with the hectic work week to contend with, I’m a bit late in this post. Where to begin? As I mentioned, I’ve build computers before, but...
by Prescott | 2011.07.30 | brands & branding, computers & gadgets, design_product, design_web, the industry, typography
Since I downloaded and installed the latest version of Mac OS X, nicknamed Lion, I’ve been working at a feverish rate to re-claim certain aspects of the OS which the overlords at Apple had deemed worthy of change, refresh, or removal. My desire to customize my...
by Prescott | 2011.05.25 | advertising_tv & radio, brands & branding, design, design_product
People, we’ve been down this road before. Why does every celebrity and brand need a fragrance? Do you not realise that it does absolutely zero for your brand! If anything, it makes us think much, much less of you. That goes double for those of you outside the...
by Prescott | 2011.04.17 | brands & branding, computers & gadgets, design_product, fashion
I find it interesting when products are services are marketed in the manner pioneered by the fashion industry. We all accept that handbags and perfume is lumped in with that, but the luxury/fashion approach has been applied to luggage, with brands such as Tumi,...