by Prescott | 2011.06.03 | brands & branding, design_packaging, national identities
I spotted an interested, and somewhat unexpected, article in today’s Wall St. Journal about Jack Daniel’s and their plans to debut a new label to their classic whiskey. The new label looks similar, but features some lightened verbiage. The previous and...
by Prescott | 2011.06.03 | brands & branding, design_packaging, politics
Stephen Colbert often remarks — sometimes inadvertently — on the state of branding, design, logos, packaging, consumerism, etc., and in this case he illustrates the over-the-top packaging associated with Emmy screener DVDs. The various networks take different...
by Prescott | 2011.04.12 | brands & branding, design, design_packaging, the industry, the internet
Day two of the FUSE Conference has wrapped, and I currently feel the sort of exhaustion brought on by the first day of classes of a new semester. In the good way. Allow me to explain. I read a lot of blogs. I follow many people on Twitter. I attend meetups, and...
by Prescott | 2011.03.21 | brands & branding, design_packaging
Pepsi has announced they are [finally] moving away from plastic bottles towards those made from plant materials. The bottle is made from switch grass, pine bark, corn husks and other materials. Ultimately, Pepsi plans to also use orange peels, oat hulls, potato scraps...
by Prescott | 2011.03.01 | brands & branding, design_packaging
This is cool. Heinz has announced the roll-out of their long-awaited new, innovative, dual-purpose ketchup packets — Dip & Squeeze. There’s isn’t much more I can add from the recap on Core 77: While many of you might not consider this “high...
by Prescott | 2011.01.12 | brands & branding, design_packaging, design_product, fashion
Ugh, are we back to this? I’ve never visited the land where fragrance brands are born, but I seriously wonder what sort of toxic cesspool brings forth these wacky ideas. Enter Jack Bauer cologne. Y’know, because staying awake for 24 hours running and...