by Prescott | 2011.05.25 | advertising_tv & radio, brands & branding, design, design_product
People, we’ve been down this road before. Why does every celebrity and brand need a fragrance? Do you not realise that it does absolutely zero for your brand! If anything, it makes us think much, much less of you. That goes double for those of you outside the...
by Prescott | 2011.05.24 | advertising_print, advertising_tv & radio, brands & branding, design_print, national identities, politics, the industry
I suppose it is perfectly natural for the US Army, a large, highly visible, global organisation, to have a brand standards manual. Uncovered today from the folks at Core 77, we can see the Army’s Strategic Outreach Directorate, where logos, sounds loops, videos,...
by Prescott | 2011.03.16 | advertising_online, advertising_tv & radio, cinema, the internet, WTF
[SWF]http://perezfox.com/archer/archer_player.swf, 500, 315,...
by Prescott | 2011.02.09 | advertising_tv & radio, brands & branding, national identities, the industry
Ozzy Osbourne and Justin Bieber, for some reason. I’m not a fan of the Super Bowl. Not only because I play and love Rugby, but because the Super Bowl has come to symbolise all the gloss and absurdity of consumerism, mass media, and ritualised sports in America....
by Prescott | 2011.01.04 | advertising_tv & radio, brands & branding, computers & gadgets, the internet
Amber MacArthur, the Canadian TV host cum social media expert, has created a rather apt rundown of the five best and worst social media campaigns of 2010. I think we can all see that when done well, these campaigns — whether planned by big ad agencies or by the clone...
by Prescott | 2010.09.28 | advertising_outdoor, advertising_tv & radio, brands & branding, New York
I recently spotted the very sharp campaign for Nike, “New York vs. The World”. I’m genuinely a little curious as to the origins of this project, but I have to admire the cross-media approach which includes outdoor posters, apparel, packaging, custom...