Blink, by Malcolm Gladwell

I just finished reading Malcolm Gladwell’s latest book, Blink: The Power of Thinking Without Thinking. And I wouldn’t be writing about it except for the fact that it was absolutely brilliant!

If you are at all interested in human psychology, cognitive recognition, subliminality, symbolism, colour theory, or biochemistry, (which as designers, I would hope you are) then you need to check it out. There’s a whole section on why brand packaging matters to consumers [on the subconscious, as well as conscious levels], and how market research is 3/4 bunk and that the results can’t be trusted because we, as humans, do this that we can’t explain.

There’s also a bit about the Cola wars, Amadou Diallo, taste-testing, fake artwork, tennis, and more science about facial expression than I ever knew existed.

The book costs like ten bucks so follow this link and buy it. »