by Prescott | 2011.04.17 | brands & branding, computers & gadgets, design_product, fashion
I find it interesting when products are services are marketed in the manner pioneered by the fashion industry. We all accept that handbags and perfume is lumped in with that, but the luxury/fashion approach has been applied to luggage, with brands such as Tumi,...
by Prescott | 2011.04.13 | brands & branding, design
The third and final day of FUSE is now a memory, but today didn’t seem to have a theme. Or rather, a single theme. Today was indeed the hodgepodge day. Listeners at this morning’s sessions might have been confused about which conference they were...
by Prescott | 2011.04.12 | brands & branding, design, design_packaging, the industry, the internet
Day two of the FUSE Conference has wrapped, and I currently feel the sort of exhaustion brought on by the first day of classes of a new semester. In the good way. Allow me to explain. I read a lot of blogs. I follow many people on Twitter. I attend meetups, and...
by Prescott | 2011.04.11 | brands & branding, design, the industry
Day one of the FUSE Conference has come to a close. Already, I can see one trend emerging. There is a sort of quiet rebellion from today’s speakers. Not the usual blather of “challenging existing paradigms” and “innovate to evolve”, but...
by Prescott | 2011.04.11 | brands & branding
This week I’m in Chicago, attending the FUSE Conference for the second time. As I did last year, I’m blogging as I go, providing to the Internet all sorts of synthesis and insight on what the folks here are saying. I’ll likely be posting multiple...