by Prescott | 2011.01.21 | brands & branding, design, fashion, national identities, politics
My grandfather was a Scoutmaster back in the 1960s. Growing up, he would regale me with stories and photos of the Troop’s adventures in Kennedy-era America. My Uncle, predictably, went through the ranks and made Eagle, and while I fizzled out as a Webelo, I see...
by Prescott | 2011.01.14 | brands & branding
We can’t afford to shop in any store that has a philosophy. Marge Simpson Think about this regarding the brands you interact with. Why does in-depth branding have to come at a premium? How can we express philosophies and values in a more down-to-earth...
by Prescott | 2011.01.13 | brands & branding, computers & gadgets, politics, the industry, the internet
Lately I’ve been thinking about brands as archetypes. Fulfilling different roles in the consumer psyche allows allows brands to solve problems, and therefore to build emotional relationships with consumers and users. This follows established thinking of brand...
by Prescott | 2011.01.12 | brands & branding, design_packaging, design_product, fashion
Ugh, are we back to this? I’ve never visited the land where fragrance brands are born, but I seriously wonder what sort of toxic cesspool brings forth these wacky ideas. Enter Jack Bauer cologne. Y’know, because staying awake for 24 hours running and...
by Prescott | 2011.01.09 | brands & branding, computers & gadgets, video games
[SWF]http://perezfox.com/archer/archer_player.swf, 550, 315,...