by Prescott | 2010.09.29 | computers & gadgets, design
Inspired by my pal Jessica Hische and her recent icon insurrection, I took matters into my own hands and vanquished my two least-favourite Mac icons, iTunes and Quicktime. The iTunes icon came under some scrutiny recently, and without reviving that...
by Prescott | 2010.09.28 | advertising_outdoor, advertising_tv & radio, brands & branding, New York
I recently spotted the very sharp campaign for Nike, “New York vs. The World”. I’m genuinely a little curious as to the origins of this project, but I have to admire the cross-media approach which includes outdoor posters, apparel, packaging, custom...
by Prescott | 2010.09.22 | brands & branding, the industry, the internet
Earlier today, my buddy Brett linked us to an article on Branding Strategy Insider running down the Top 10 Branding Mandates. Now, although I love Letterman, I hate top ten lists. So let me hammer home the core of the list, the essence of what they, and I, are talking...
by Prescott | 2010.09.21 | brands & branding, fashion
Lots of celebrities try to “brand” themselves, in an effort to create an empire of consumable junk. Most do a sucky job. But I have to give props to Betty White and Hoodie Buddie for their cheeky take on Betty White, the living brand, and self-professed...
by Prescott | 2010.09.20 | brands & branding, cinema, fashion, New York, politics
This morning, I awoke to a post on the always-brilliant packaging design blog Lovely Package, regarding Boba Fett sneakers from Adidas. The Star Wars branded kicks are packaged in blister packs like the beloved action figures of the early 80s. These are a great...