Three Rules for Branding

Earlier today, my buddy Brett linked us to an article on Branding Strategy Insider running down the Top 10 Branding Mandates. Now, although I love Letterman, I hate top ten lists. So let me hammer home the core of the list, the essence of what they, and I, are talking...

Betty White, Fashion Icon

Lots of celebrities try to “brand” themselves, in an effort to create an empire of consumable junk. Most do a sucky job. But I have to give props to Betty White and Hoodie Buddie for their cheeky take on Betty White, the living brand, and self-professed...

Star Wars Sneakers

This morning, I awoke to a post on the always-brilliant packaging design blog Lovely Package, regarding Boba Fett sneakers from Adidas. The Star Wars branded kicks are packaged in blister packs like the beloved action figures of the early 80s. These are a great...