by Prescott | 2010.01.28 | brands & branding, Britain, national identities, New York, the industry, typography
While famous for so many things, London [still] lacks a unifying, cohesive graphic brand identity under which all sectors can co-exist. The Mayor, and other officials, sought to bring together the previously branded elements of transport, tourism, government, the...
by Prescott | 2010.01.27 | design, the industry, the internet
This morning, I read an article by David Airey, author of Logo Design Love, on what graphic design schools are lacking and how to improve their course offerings. I was a little surprised to find myself quoted in the article, having submitted a comment to a previous...
by Prescott | 2010.01.21 | the industry, typography
Trilogy by Jeremy Tankard Typography If there is one area of design where I have grown and expanded over the last five years, it is in typography. I look back on past projects, even the work I did in grad school, and I cringe at the type. Not because my old work is...
by Prescott | 2010.01.17 | cinema, New York, the industry
If you’ve had an ear open to advertising/design-related chatter in the past year or so, you’ve probably heard about Please Feed The Animals and Lemonade, the short documentary illustrating inspiration stories of folks who had been laid off from advertising...
by Prescott | 2010.01.08 | brands & branding, design_web, the industry, the internet
Full-size image » This afternoon, in a fit of frustration, I sat down and remade the website for UPS as I would like to see it remade. That is, how it should be remade to best serve the principal need of the customers. Creating this little monster took about 5...