by Prescott | 2009.08.30 | Uncategorized
I imagine there were plenty of giggles to be had while building this website: http://bit.ly/4kzDEz # is very sore from rugby. In search of magical bagels, known for their healing properties. # someone please tell me Snow Leopard sucks so I can keep my gadget envy at...
by Prescott | 2009.08.28 | design_web, politics, the internet
… the results are hilarious. Rachel Maddow explains it all. Listen folks, if you’re trying to send a powerful message, and trying (desperately) to desuade the public from an opinion that is clearly logical and practical, please make the extra effort to...
by Prescott | 2009.08.28 | brands & branding, design, the industry
Recently, I was interviewed by Brian Morris of the PsPrint Blog on my process when designing brand identity. Brian’s questions were rather insightful, and I gave pretty in-depth answers, which ended up in his article virtually unedited. Head over and read the...
by Prescott | 2009.08.27 | brands & branding, design_print, national identities, typography
Ikea, the long-standing pillar of minimalist style and European design savvy, has abandoned Futura, the typeface used for decades in favour of Verdana. The choice to change typefaces is somewhat unexpected, but choosing Verdana, generally considered a web font, is...
by Prescott | 2009.08.26 | brands & branding, national identities, WTF
In what is clearly the bizarro, socioethinc, non-PC moment of the week, McDonald’s has launched an oddly transparent website aimed to bring more black people into the McDonald’s crew. 365Black is a programme aimed at inspiring Black folks by celebrating...