by Prescott | 2009.02.25 | design_print
If the Harry Potter series had come out 50 years ago, the covers might have looked something like this! A brilliant example of two-colour design, and in general using a strong concept and graphic composition, instead of visual gymnastics and chrome. The Art of M.S....
by Prescott | 2009.02.23 | advertising_outdoor, brands & branding, fashion, national identities, politics
Taking a leaf from the book of Very Short List, I’ll express to you the nature of this post using a Venn Diagram. This bit of strangeness turned up recently, and although the Presidential Election seems like a lifetime ago, it’s still worthy for talk from...
by Prescott | 2009.02.22 | brands & branding, design_history, design_packaging, national identities, the industry
[audio:http://perezfox.com/audio/homer_undo.mp3] Tropicana, who introduced a radically re-designed packaging last month, has announced they will scrap the new designs in favour of the previous packaging. This move is unprecedented in my lifetime, wherein public outcry...
by Prescott | 2009.02.18 | brands & branding, New York
Starbucks, the once-mighty coffee slinger, is going through a bit of a rough patch. And branding geeks like me are raising eyebrows over recent decisions coming from the Seattle-based company. First, news broke that Starbucks will introduce value meals, in a...
by Prescott | 2009.02.17 | design, the industry
This happens. At least to me.