by Prescott | 2008.11.22 | the industry, the internet
If you had never been on the internet before this week, you’d probably think I’m famous. Please, Sir, I want some more. This week, I had the pleasure to once again join the panel on Freelance Radio to speak on this week’s podcast. As usual, we tackle...
by Prescott | 2008.11.19 | brands & branding, national identities, politics
The Big Three American auto makers are in trouble. The companies are broke, the brands are floundering, and all eyes are on Detroit. Should we support Chrysler, GM, and Ford? Should we give $25 billion of taxpayer money for these companies to pay their debts and keep...
by Prescott | 2008.11.11 | brands & branding, design_packaging
In Tokyo, a burger chain has popped up. Not a huge deal, except that this chain has made a distinct choice to be a “non-branded” brand. Quarter Pounder is the name of the restaurant, and not surprisingly it serves quarter pounders. The double quarter...
by Prescott | 2008.11.10 | brands & branding, computers & gadgets
Just a week after announcing they would close 20% of its stores, electronics and computer retailer Circuit City has announced it will file for Chapter 11 Bankruptcy. They cited the poor economic conditions, such as problems with credit, as the main cause of the...
by Prescott | 2008.11.09 | design_product
The other day, I spotted on Core 77 a new design for incandescent lightbulbs. These “flat bulbs” fit into existing sockets, but fill less volume, making them easier to pack, ship, and store. Very spiffy. But in an instant I questioned my initial reaction...