FedEx to Kill Kinko’s

FedEx has announced they are to axe the Kinko’s brand name. Those retail copy shops will now operate under the moniker FedEx Office, but retain the same multi-coloured asterisk logo. (which is apparently known as the “beacon”) The news comes from a...

2016 Olympic Logos

Readers of this blog will know that I love national branding and Olympic logos. Well, the 2016 finalist cities were announced recently, and so I figure it’s my time to critique the logos for each bid. Let’s get right into it: Chicago’s logo, in spite...