March: MIA

As often happens, I find myself saying “what happened to March!” A quick look at the calendar on this site shows that I didn’t spend as much time blogging as usual, although the reason escapes me. March was a slow month. Slow news, few observations,...

Services as Products

Insurance doesn’t come in a box. That’s just ridiculous! A policy is written down on a few sheets of paper, but there’s no need for a box. I mean, it’s not a product … Or is it!? According to a few new ads from Progressive, insurance is...

Gordon Ramsay, master of branding

Gordon Ramsay has made a name for himself in the kitchen. As a chef and restauranteur, he’s at the height of his craft. His television success only punctuates his culinary career. But he’s not just a chef, he’s a master of re-branding, as we’ve...