The Softer Side of Branding

Branding is big these days. Obviously. I have observed that in recent years everyone in the design business is also claiming to be a branding expert. But what are the true branding experts observing? An article from DesignWeek in the UK illustrates how brands are...

The Sad Final Days of CompUSA

Late last year, I remarked about the death of retail computer chain CompUSA. It died a fiery death in some parts, but other locations took months to finally shutter. Oddly enough, their website is still up and appears as if nothing ever happened. From Gizmodo comes...

Starbucks Closes! (Temporarily)

Yesterday evening, Starbuckses all over the City and I think the Country closed their doors for 3 hours. While most accountants are no doubt pulling their hair over the lost latte sales, from a branding point of view I raise my hands and applaud. The reason for the...

Top Beauty Cream for £1.89?

It’s no secret that there is a market for high-priced facial creams — especially the ones that promise great anti-wrinkling action and any help in the fight against aging. Recently, however, a study from a group called Women’s Own concluded that the best...