by Prescott | 2007.11.29 | advertising_tv & radio, brands & branding, music, the industry
In the bizarro marketing moment of the week (possibly, month), Dr. Pepper has teamed up with internet musical sensation Tay Zonday to introduce a new product called “Cherry Chocolate Rain”. Perhaps stranger than the premise, is the method by which they...
by Prescott | 2007.11.28 | brands & branding, computers & gadgets
“In collaboration with BMW Group DesignworksUSA and Saeco, the leading coffee machine manufacturer, Starbucks has developed a unique espresso machine for domestic use.” I had a bit of a brand spasm when I read this the other day. Unlike previous brand...
by Prescott | 2007.11.28 | brands & branding, national identities
Every Olympic Games needs a mascot, right? Well the Canadians have come through with their adorable new ambassadors for the 2010 Winter Games. And boy are they cute! From a post on Dexigner comes a bit more info (in the form of a run-on sentence) about the...
by Prescott | 2007.11.27 | brands & branding, Britain, national identities
Speaking of audio branding, this story hit the papers this morning, and I was tipped by my mate Daniel in London. Emma Clarke, the voiceover artist responsible for the familiar announcements on the London Underground has been sacked by Transport for London for...
by Prescott | 2007.11.26 | brands & branding, computers & gadgets
I just read an article sonic branding, so I remembered this video I saw featuring the Windows startup screens through the ages. It’s great to see the evolution of graphics overall, but also to see how the aesthetics change somewhat over time. Brands are, after...