by Prescott | 2007.08.23 | advertising_outdoor
To spread awareness about HIV/AIDS, a group of youngsters in Lima, Peru began the viral marketing campaign to end all others — tagging real life people, without their knowledge, with stickers that say “you may be a carrier and not even know it”....
by Prescott | 2007.08.23 | the internet
Add this to the ever-evolving lexicon of technology-inspired terminology. Bacn is the new term for those emails that invariably arrive in your inbox, but don’t demand your attention — or even deserve it. Bacn is the blanket term for all those newsletters,...
by Prescott | 2007.08.22 | advertising_online, design_product
Does this angle make my butt look big? I knew it was going to happen the minute I read that strapline: “You can never be too thin. Or too powerful.” Apple’s new iMac turned heads when they debuted a few weeks ago, but the attention was on more than...
by Prescott | 2007.08.21 | the industry
This is a funny parody of the popular social-networking site facebook. I think the funniest thing about the copy on the homepage is when they refer to themselves as an “anti-social networking site”. What does that mean? Sign up to find out. btw, I...
by Prescott | 2007.08.20 | the industry, the internet
I read somewhere a while back that “a blog is the new resume”. At first I dismissed it as one of those daft expressions about something being the new something else (e.g., orange is the new pink), but after a while I realised that it’s totally true....