Virus Marketing

To spread awareness about HIV/AIDS, a group of youngsters in Lima, Peru began the viral marketing campaign to end all others — tagging real life people, without their knowledge, with stickers that say “you may be a carrier and not even know it”....

Bacn: Better than SPAM

Add this to the ever-evolving lexicon of technology-inspired terminology. Bacn is the new term for those emails that invariably arrive in your inbox, but don’t demand your attention — or even deserve it. Bacn is the blanket term for all those newsletters,...

Too Thin, Too Powerful

Does this angle make my butt look big? I knew it was going to happen the minute I read that strapline: “You can never be too thin. Or too powerful.” Apple’s new iMac turned heads when they debuted a few weeks ago, but the attention was on more than...

arsebook

This is a funny parody of the popular social-networking site facebook. I think the funniest thing about the copy on the homepage is when they refer to themselves as an “anti-social networking site”. What does that mean? Sign up to find out. btw, I...

Blogs are the new Resume

I read somewhere a while back that “a blog is the new resume”. At first I dismissed it as one of those daft expressions about something being the new something else (e.g., orange is the new pink), but after a while I realised that it’s totally true....