Windows: Packaged to fail

Windows, you sad, sad thing. Let’s not go into the whole Mac-vs-Windows debate; let’s instead take a look at the packaging for the new Windows Vista and Office products. (or at least some of them.) Vista Home Basic Office 2007 Professional Office 2007 Home...

Outsourcing NYC

New York is a very portable brand. One of those I Love NY t-shirts, a statue of liberty, maybe a pizzeria, and you’re all set. And since Americans love outsourcing, I was only mildly shocked to discover that one of New York’s most classic icons, the...

Branding the Dead

Every culture has different rites and rituals for honouring the dead, and since ours is such a capitalist, money-driven society, it only makes sense that the dead are now being used as marketing tools. eternalimage.net is a company which has signed up with Major Leage...

Ads on Feet

We see a lot of things in New York. Its a visual city. Some say the city is one giant ad, but in fact its more of a hastily-assembled collage of advertisements. But recently, a line has been crossed in the guerrilla insurgency that is street advertising. Ads on Feet...

My Dues, Hard at Work

A few months ago, I joined AIGA. I had heard the debate for a while about whether or not AIGA (and other professional societies) are worth the effort and the dues fee to join. Personally, I never felt that I fully needed to be a part of AIGA, but as the year went on...