by Prescott | 2006.10.31 | design_packaging
Windows, you sad, sad thing. Let’s not go into the whole Mac-vs-Windows debate; let’s instead take a look at the packaging for the new Windows Vista and Office products. (or at least some of them.) Vista Home Basic Office 2007 Professional Office 2007 Home...
by Prescott | 2006.10.21 | New York
New York is a very portable brand. One of those I Love NY t-shirts, a statue of liberty, maybe a pizzeria, and you’re all set. And since Americans love outsourcing, I was only mildly shocked to discover that one of New York’s most classic icons, the...
by Prescott | 2006.10.20 | brands & branding
Every culture has different rites and rituals for honouring the dead, and since ours is such a capitalist, money-driven society, it only makes sense that the dead are now being used as marketing tools. eternalimage.net is a company which has signed up with Major Leage...
by Prescott | 2006.10.13 | advertising_outdoor
We see a lot of things in New York. Its a visual city. Some say the city is one giant ad, but in fact its more of a hastily-assembled collage of advertisements. But recently, a line has been crossed in the guerrilla insurgency that is street advertising. Ads on Feet...
by Prescott | 2006.10.09 | the industry
A few months ago, I joined AIGA. I had heard the debate for a while about whether or not AIGA (and other professional societies) are worth the effort and the dues fee to join. Personally, I never felt that I fully needed to be a part of AIGA, but as the year went on...