Just one more note on the Gap logo debacle from earlier this month. This one isn’t from a design blog, but rather from NeuroFocus, a neuromarketing firm and presuméd experts in neuroscience and the intersection of human nature and commerce. Apparently, the Gap logo failed for a number of reasons on a more scientific level:
1. When words overlap with images, as in the unsuccessful Gap logo, our brain tends to bypass the word and focus on the image. So we ignore the “p” when it’s placed over the blue box (for the Gap name, that’s a big fail).
We need more of this, people. More of this.